Zamguis - Visual elements

2022

Context:
I created the visual identity for Zamgüis, a restaurant in Zamora, Michoacán, that focuses on Japanese katsu sandwiches. The branding utilizes a vibrant color scheme of white, yellow, and black, symbolizing the restaurant's signature ingredient—eggs—while targeting a youthful and adventurous clientele with its dynamic and contemporary style.

Objective:
The objective was to create a fresh, urban, and playful visual identity for Zamgüis, a restaurant in Zamora, Michoacán, Mexico, specializing in Japanese katsu sandwiches. The branding needed to reflect the restaurant’s fusion of Eastern and Western culinary traditions, specifically its focus on egg-based katsu sandos, while appealing to a young, adventurous audience.

Role:
I led the entire visual branding process, from logo design to the creation of supporting brand elements. This included developing a responsive logo that could be applied across various digital and print platforms, ensuring consistency and flexibility in the restaurant’s visual identity.

Solution:
The Zamgüis branding revolves around a simple yet bold color palette—white, yellow, and black—chosen to represent the key ingredient of the restaurant’s signature dishes: eggs. The logo is designed to be cool, friendly, and approachable, aligning with the restaurant’s fun and progressive vibe. The brand’s slogan, "Compartiéndo sabe mejor" ("Sharing tastes better"), is integrated into the visual identity, reinforcing a sense of community and enjoyment.

To appeal to the restaurant’s target audience, the design blends modern, urban aesthetics with playful elements, creating a distinctive look that is both trendy and inviting. The logo and accompanying graphics ensure a seamless experience across various touchpoints, from menus and signage to social media and packaging.

Outcome:
The final branding for Zamgüis successfully communicates the restaurant’s core identity as a fun, urban, and trendy eatery, specializing in a fusion of Japanese and Western flavors. The playful, egg-inspired visuals, combined with the restaurant’s community-oriented message, resonate well with the audience, positioning Zamgüis as a go-to spot for both flavor and experience.