Transforma physiotherapy - Visual identity

2022

Context:
I developed a professional and approachable brand identity for Transforma Fisioterapia, a physiotherapy practice led by Lupita Naranjo.

Objective:
The goal was to create a brand identity for Transforma Fisioterapia that reflects professionalism while maintaining a clean, functional, and approachable aesthetic. As the clinic launched, the branding needed to instill trust and convey the quality of services offered.

Role:
I managed the entire branding process, which included logo design, color palette selection, and the development of branded stationery items such as business cards, letterheads, envelopes, and calendars to ensure consistency across all materials.

Solution:
The logo features an abstract representation of a "vertebral column" using simple geometric shapes, aligning with the clinic's focus on health and balance. The modern, approachable typography and soft color palette of peach and teal create a calming atmosphere. The stationery set was designed with clean lines and ample whitespace to reinforce the brand’s professional image.

Outcome:
Two design proposals were presented, with the selected version implemented across print and digital platforms. The cohesive and polished brand identity has successfully positioned Transforma Fisioterapia as a professional and reliable practice, effectively ready to connect with new clients.