Kunst logo

2022

Context:
I developed the visual identity for KUNST, a brand specializing in exclusive, high-quality furniture design. My role focused on modern typography and a cohesive color palette that conveys the brand's artistic essence.

Objective:
The goal of the KUNST project was to develop a sophisticated visual identity for a brand specializing in exclusive, high-quality furniture design. The challenge was to convey the brand’s artistic essence while appealing to a discerning clientele that values both innovation and elegance in interior design.

Role:
As the designer for KUNST, I was responsible for crafting the brand’s visual identity, focusing on modern typography and a cohesive color palette. My role included creating design elements that effectively communicate the brand's values and aesthetic while ensuring versatility across various applications.

Concept:
The visual identity centers on modern, stylized typography that reflects a progressive yet serious tone, aligning with KUNST's commitment to exclusivity and quality. The chosen black-and-white palette, complemented by neutral beige tones, evokes a sense of distinction and reliability. Earthy colors reinforce the brand's connection to interior design and its commitment to craftsmanship. The design draws inspiration from the silhouettes, lines, and forms of KUNST's furniture pieces, emphasizing the brand's creative and artistic vision.

Outcome:
The newly established visual identity for KUNST successfully captures the brand’s essence and communicates its values to the target audience. The elegant typography and refined color palette resonate with clients, reinforcing the perception of KUNST as a leader in high-quality furniture design. The cohesive identity is versatile, enhancing brand recognition across digital platforms, marketing materials, and product packaging. This project positions KUNST not only as a furniture brand but as an artistic contributor to the interior design landscape, inviting clients to engage with its exclusive offerings.