Tabica branding

2022

Context:
I created the visual identity for Tabica, a construction company focused on innovative designs. The branding, inspired by geometric shapes and architectural elements, reflects the company’s commitment to growth and modernity.

Objective:
The goal of this project was to develop a distinctive visual identity for Tabica, a construction company renowned for its innovative and functional designs. The challenge was to create an identity that reflects the company's commitment to progress and continuity in construction, while also resonating with a modern audience.

Role:
As the designer, I was responsible for crafting the visual identity, focusing on the core concept of "Tabica," which symbolizes the vertical plane of a step. My role included creating graphic elements that embody the company’s innovative spirit and translating these concepts into various applications, both digitally and in print.

Concept:
The visual identity is built around geometric shapes inspired by architectural sketches and staircases, reflecting the idea of progression inherent in construction. This design approach emphasizes innovation, exclusivity, and creativity, resulting in a modern yet accessible aesthetic. The mockups showcase how these visual elements are integrated across different mediums, including digital platforms and lifestyle products. By incorporating the brand into everyday items, such as stylish t-shirts, the identity extends beyond construction and into the daily lives of people, reinforcing the connection between Tabica’s architectural expertise and the environments they create.

Outcome:
The newly developed visual identity for Tabica was well-received, effectively capturing the essence of the company’s mission and values. The cohesive application of design elements across various platforms demonstrated versatility while maintaining a strong brand presence. This approach not only enhanced brand recognition but also fostered a deeper connection with the audience, allowing Tabica to position itself as a forward-thinking leader in the construction industry. The identity serves as a constant reminder of the company’s commitment to building innovative spaces that enrich people’s lives.