She's Mercedes by Mercedes Benz

2024

Context:
I spoke at She’s Mercedes Day, celebrating women's achievements and sharing my journey as an illustrator and entrepreneur.

Objective:
The goal of my participation in She’s Mercedes Day was to honor and celebrate the achievements of women across various fields, sharing my journey as an illustrator and creative entrepreneur. This initiative by Mercedes-Benz recognizes inspiring women and provides a space for them to share their unique stories and experiences. The challenge was to communicate my personal narrative in a way that resonated with the audience, showcasing the power of creativity and connection in overcoming obstacles.

Role:
As a speaker at She’s Mercedes Day, I presented my experiences and insights, highlighting the importance of pursuing one's passion and embracing failure as part of the creative journey. I aimed to inspire attendees by discussing how I transitioned from traditional employment to launching my own brand, Mariana Fraga, and how this shift allowed me to express my artistic vision while connecting with a wider community.

Solution:
During my talk, I emphasized key themes such as defining success on one’s own terms, the value of continuous learning, and the importance of community. I shared personal anecdotes about how I identified my passion, learned from failures, and the transformative moment when I decided to leave my job to create my brand. By inviting attendees to reflect on their journeys, I aimed to foster a sense of empowerment and motivation to embrace their unique paths.

Outcome:
My participation in She’s Mercedes Day sparked meaningful conversations and connections among attendees, many of whom expressed appreciation for my candid sharing of challenges and successes. The feedback indicated that my message resonated deeply, encouraging others to pursue their dreams and embrace their creative identities. This experience not only reinforced my commitment to using my art as a means of connection and inspiration but also solidified my role within a community of passionate, driven women. The event was a powerful reminder of the impact we can make by sharing our stories and supporting one another in our journeys.